Sports reporters on TV and radio around the world have been avoiding mention of the English Premier League because they fear ridicule for mispronouncing league leaders Leicester City's name, according to a leading media analyst.
Initially most reporters in the US and Europe had pronounced the name "Lye-chester" until a video went viral by self-styled celebrity pedant Stephen Fry, in which he mocks Americans' mispronunciation.
Now unsure of what to say, most reporters avoid any talk of the surprise leaders who have defied the odds to maintain a five-point lead over Tottenham with nine games left to play.
Some pundits have referred to Leicester by their nickname, the foxes, but they have been advised not to after use of the term led to complaints from rabbit and chicken enthusiasts, who claim it upsets them.
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